Joyce Design Continues Partnership with Armed Forces Race Challenge for 2026 Season
The Armed Forces Race Challenge (AFRC) is pleased to confirm that leading UK branding specialists Joyce Design will continue their long-standing partnership with the championship for the 2026 season.
The collaboration, which began in 2021, sees Joyce Design remain AFRC’s longest-standing commercial partner, providing branding expertise and ongoing support to the championship and its competitors.
Headquartered in Chelmsford, Essex and operating nationwide, Joyce Design has built a reputation as an award-winning commercial branding and vehicle graphics specialist, delivering creative design, manufacturing and installation services for businesses across the country. The company has also established a strong presence within motorsport, working with teams and championships across top-level competition including F1, British Touring Cars, British Superbikes and other national racing series.
The AFRC championship brings together current and former members of the UK Armed Forces, alongside emergency service personnel, to compete in a friendly yet competitive circuit racing environment. Since its origins in 2006, the series has grown into an established part of the UK club motorsport calendar and continues to provide an inclusive racing community for service personnel and veterans.
With the 2026 season featuring events at iconic circuits including Silverstone, Snetterton, Cadwell Park, Brands Hatch and Thruxton, the renewed partnership ensures Joyce Design’s branding support will once again be visible throughout the paddock and across the championship’s communications.
Russell Joyce, Managing Director, Joyce Design
“We are incredibly proud to continue our partnership with the Armed Forces Race Challenge for the 2026 season. Motorsport has always been a passion for us at Joyce Design and AFRC represents everything that makes grassroots racing special — great people, fantastic competition and a strong community spirit.
“Supporting a championship that provides opportunities for serving personnel, veterans and emergency services to compete and enjoy motorsport is something we value greatly. We’re looking forward to another exciting season and continuing to help the championship present a professional and high-quality image both on and off the track.”
Chris Slator, AFRC Promoter
“We are delighted to continue our relationship with Joyce Design for 2026. Since joining the championship in 2021 they have been an invaluable partner, helping us deliver consistent and professional branding across the series.
“Their experience within motorsport and commercial branding has been hugely beneficial to AFRC and our competitors. We’re proud to have them as our longest-standing partner and look forward to building on this partnership as the championship continues to grow.”
The 2026 AFRC season begins at Silverstone in May and will once again showcase a diverse grid of competitors representing the Armed Forces, veterans and emergency services from across the United Kingdom.